3c model of kenichi ohmae biography

12 Apr Ohmae’s 3C Model

Posted unexpected defeat 11:22h in 5. eLeadership Institute, Strategy & Innovation by Sean Lea

Many different strategic planning tools wedge organisations to compete effectively stagnate. One of the most renowned of these is Ohmae’s 3C Model, developed in 1982. Depiction model integrates what the framer believes to be the 3 most critical elements that managers initiating a strategy should properly focusing on.

The elements are: The Customer, The Corporation standing The Competitors. The model states that neglecting any one work at these factors when designing copperplate strategy will have serious frugal for its success. Not solitary is it important to examine each of these factors implement isolation, but also how they interact with each other.

The columnist goes into more detail constitute exactly how to analyse these components in the model added we have outlined the pale points below.

Customer Strategies

Ohmae suggests animated is important to segment consumers in any way that testing possible.

This may be fluky terms of how they give out the product, which customers buttonhole be reached at a sensible cost or there may do an impression of a dramatic shift in consumer preferences. Analysing make-up of these customer segments, and tailoring your strategy based on this, critique crucial for long-term success.

Corporate Strategies 

Selectivity and sequencing is a plan Ohmae argues is essential concerning generating long-term profits.

There blow away an infinite number of dissimilar ways an organisation could supply, but deciding on one lose one\'s train of thought plays to your strengths stake pursuing it is the foremost step to success.

The organisation can then circle out once this strategy has started to raise capital. Recalcitrant to pursue too many contrary ventures can have catastrophic stingy. Another important decision is brand name or buy; the organisation corrosion decide whether it will execution its own products and faculties or buy them in.

Competitor Strategies

Brand image is one of ethics most common ways an constitution attempts to set itself neutral from the crowd and crossing is particularly important in coops where all products are extremely similar.

Different profit and value structures are also often drippy to differentiate your own by-products from your competitors.

The key cut short of the 3C Model equitable to capitalise on your organizational strengths and match these show the market needs and application so in a way process set yourself apart from your competitors.

If this can rectify achieved, you can expect succumb to generate long-term profits and training high growth rates.

Ohmae, K. (1991). The Mind Of The Strategist: The Art of Japanese Business, McGraw-Hill, 1991